วันพฤหัสบดีที่ 19 เมษายน พ.ศ. 2555

7 Steps to prosperous Publishing

The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait - before you begin the publishing process, know about the seven most leading steps you need to know before publishing your book. Make sure that you take every step into meticulous observation so that your road to success is an easy one:

1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has dissimilar implications for your firm plan. Know why you are writing and know that you can create that bestseller if that is your goal.

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2. Treat publishing as a business. You are passing beyond the realm of author into the intelligent world of publishing. You are not just a writer, you are about to come to be a publisher who wants to furnish a profitable book, and you want to keep the profits for yourself.

3. Write a firm plan. Being aware of the firm aspect of publishing is not an end in itself - you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the requisite funds to knowing the price of mailing a book. The firm plan needs to inventory for future expenses as well as pre-publication expenses.

4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don't want to print books that sit in your garage. You want to print books that will sell, sell, sell!

5. Write about a branch that you know well. Don't write about something that you can't talk about without effort. Write about a branch with which you are very customary and that excites you. Writing the book will organize you as an devotee in your field, so choose the topic that causes every person you know to come to you for advice. The publicity will then be so easy that you will love being the "star".

6. Know who will buy your book. So many authors think that "everyone" needs and should buy their books. Not so. Perhaps "everyone" needs their books, but not "everyone" will want to buy. Investigate and know Who will in effect Want your book and market, store to them. They will buy!

7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely leading store for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great store - sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are in effect Sold.

Think how much more pleasant a journey is if you know which fork in the road will lead you to plane driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing occupation fun and profitable.

7 Steps to prosperous Publishing

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