It pays to be versatile.
Press releases can be used to promote almost whatever - either you are finding to issue a product, offer a service, or hold an event, you will find that a press issue addresses a huge part of your promotional needs. For book promotion, the press issue is particularly suitable.
Book
If that's not great enough, press releases are straightforward to write and easy to distribute, with the added benefit of the service being made ready for free in many cases. With all these advantages, it's not surprising that more and more people are turning to press releases to promote their books, especially as writers often do not have much of a marketing budget. Combined with the wide reach and speed of the internet, the press issue can be highly productive in promoting your book.
The power of the press release
Book press releases often write back the basic questions of who, what, when, where, and how connected with your book. As a writer, you will be well able to find an animated angle on the book that you have written. Remember, that your press issue is not meant to be a hard sell of your book. It needs to contribute an impartial, newsworthy and animated account of aspects of your book so that the reader wants to learn more.
On another note, press releases may also use dissimilar perspectives although still centered colse to the same product, service, or event. For example, in promoting your book, you can write dissimilar press releases on dissimilar aspects of it. One may be about the book itself, detailing the gist of the plot plus facts about how readers can get their copy, while another may be about the begin of the book. If there's a contest where a copy of the book may be won, then that calls for another press release. I'm sure that you can think of many more ideas.
Using this strategy, you will soon have as many press releases on your book as you have time to write and you should never run out of ideas. Have each press issue posted in a dissimilar place with a link back to your web site or sales page and you will already be thinking like a expert book promoter. Even when you don't honestly have dissimilar things to promote, such as the example of the book and a book launch, you can still generate dissimilar press releases by changing your content and picking out dissimilar ways of finding at your book. I favor posting unique press releases each time not published anywhere else because they make your promotional efforts more dynamic and avoid duplicate content which is the bane of search engines. Don't forget to assign the right tags and categories so that your press releases will be picked up by your targeted audience.
Book Press release - Promote a Book on the Web
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