The book publisher says yes but what happens now?
After the book has been written and acquired by a book publisher the marketing and collective relations departments work together on developing a promotional plan for each title. That plan can be as straightforward as sending out impart copies and a join of press releases, or as complicated as arranging a book tour, media appearances, radio and Tv interviews and advertising.
Book
In any case every title has one thing in common. It appears in the book publisher's catalog. That catalog is developed five to six months prior to the season, sometimes the title is included in the catalog and the book hasn't even been complete by the author yet. The title article includes a blurb about the content, the author's bio, and any extra promotions, such as a six city author tour, or significant first printing. The catalog is mailed to the book buyers, or in the case of the major book publishers, taken to the store's buyers by the sales representatives.
If you've ever wondered where the term 'front list' came from, it refers to the title's position in the book publisher's catalog. Titles in the front of the catalog receive most of the book publisher's promotional dollars. Front list came to mean the book publisher's lead books for the season.
Midlist are those titles in the middle of the catalog. Books that should do okay but are not expected to have fantastic sales. Or books that are a microscopic different or quirky. Unfortunately the midlist section at some book publishers is shrinking a bit, meaning less opening for first time authors. Back list, are titles that were published in former years and are still available and still selling. A whole of books have strong sales, even though they're back list.
Every book publisher has a marketing plan for the books they publish. Authors can increase their opening of being published by developing a marketing plan for their own book. It might just be what the book publishing house needs to say yes to publishing your title.
Book Publishing - What Happens After The Book Publisher Says Yes
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